Making the World a Better Place
#Inspire Change
Business has the potential to be the greatest mechanism on the planet to enhance humanity, if it can galvanise purpose-led leadership to generate Good Dividends.
Good Dividends is a new model of business
The core idea of the Good Dividends is that all businesses can develop 6 areas of value. When all 6 are connected in a circle of value, Good Dividends are realised. Businesses that do this outperform the market.
International and Inter-disciplinary Initiative
The Good Dividends Project is an international and inter-disciplinary initiative of 18 academics and organisational leaders. Led by Professor Steve Kempster, the central ideas have been tested and refined in partnership with QuoLux™ and the Regenerative Alliance. The ideas have been made available for business leaders to realise Good Dividends through the development of purpose-led leadership and a purpose-led business.
Purpose, Planet and Profit … Realised
Planet and profit are closely connected if purpose is at the heart of leadership attention. Our two connected programs enable leaders to realise their ambitions and visions where business can be a force for good whilst enhancing profitability.
Our Partners
Want to find out more?
If you are interested in knowing more about The Good Dividends Project or would like access to a preview of the Good Dividends book, please get in touch
Business has a pivotal role to play, and every business can be central to enhancing humanity. We just need purpose-led leadership to realise Good Dividends...
What Our Partners Say
Dr Randall Zindler
Co-founder, Regenerative AllianceToday, more and more business leaders acknowledge the grand challenges of our time, and ideas of how their businesses are strategically engaging with them come to mind. But they then often face a big hurdle or question – what would need to change, and how? They wonder ‘Can our firm perform better and in ways that bring less harm and more good to society and ecology?’
Dr Randall Zindler
Co-founder, Regenerative AllianceThe Good Dividends framework has (regenerative) value creation at its core. Yes, it is a theory of change, but it does not stop there. It provides leaders with a model supported by thoughtfully designed tools that are implemented via a coherent process.
Dr Randall Zindler
Co-founder, Regenerative AllianceLeaning on the Good Dividends enables a leader to critically reflect on the ‘why’ or the real purpose of their business and provides a path to release value in ways beyond themselves and beyond financial profit. This is why the Regenerative Alliance incorporates The Good Dividends approach into its initiatives and indeed, thinking.
What Our Clients Say
Luke Freeman
Joint-CEO, MF Freeman GroupGood Dividends has helped us to reposition housing development obligations to become a marketing tool, promoting what we are doing in the community to enhance schools, highways and infrastructure. A Good Dividends approach is enhancing our company’s reputation and brand.
Sam Kandiyali
Director, Target PRWhen we were first introduced to Good Dividends we were excited and a little perplexed. Excited because we understood and believed in the framework and wanted to know more. Perplexed as we stopped to consider how do we, a communications agency, support each of the dividends identified?
Good Dividends has also prompted my own thinking with the exploration of PR and purpose.
Justin Young
Operations Director, Cotteswold DairyFor a family business, identifying with a ‘Purpose’ goes beyond a set a corporate objectives and performance measures. Social and Ethical values should be at the core of any sustainability program. Good Dividends is a value adding process demonstrating responsible leadership to the business stakeholder community.
Luke Freeman
Joint-CEO, MF Freeman GroupGood Dividends makes you consider purpose as central to the business and the business model. And the fact that Good Dividends is a business model makes it so appealing as it encourages you to carry out activities in a sustainable and responsible manner applying the United Nations Sustainable Development Goals to the organisation.
Sam Kandiyali
Director, Target PRGood Dividends has involved us reviewing and defining our purpose – supporting organisations to be a force for good. Collectively clarifying and agreeing it has ensured we have a guiding principle to follow in all that we do. It has also ensured we examine, review and improve our own social impacts.
Luke Freeman
Joint-CEO, MF Freeman GroupThere is more to work than making money. As a Board, we asked ourselves, ‘How does engaging with Good Dividends help our business?'
Some Clients Involved in Good Dividends
Imagine in 25 years' time a parent explaining the purpose of business:
"Well, law is to justice, like medicine is to health...like business is to humanity!"