The Real Role of Marketing
This month, our LEAD™ program delegates were treated to a Masterclass on world-class marketing by Professor Malcolm McDonald – a world authority on strategic planning and marketing. As well as being…
Blog: Leading with Insight
Show Me the Money: Market Segmentation
“I’d like to explain how a winning marketing strategy will make you richer." Having published over 50 books, sold more than half a million copies, and worked with directors in hundreds of companies,…